Data Cleansing & Enrichment

Correct address data in terms of content and form are the key to reaching your customers and avoiding tax losses. Moreover, they evidently increase the acceptance and effect of direct advertising campaigns. Additionally, if you add valuable extra information to your customer data, you can take advantage of modern CRM and ERP systems, systematically narrow down your core target group and reduce your advertising costs long-term. We would love to help you upgrade your own existing files of customers and potential buyers with our global and professional address qualification services:
  • Address check (correction of the street address)
  • Duplicate check (elimination of duplicates)
  • Elimination of returns, insolvencies, company closures and incorrect contact data
  • Accumulation of company-related attributes from our specialized database and partner databases

Print & Lettershop

Excellent data basis is the prerequisite for acquiring new customers. Persuasive as well as professionally made postal advertising mailings ultimately open a successful and legal dialogue with your potential new clients. In order to exploit your market potential with a long-lasting effect, a fitting advertising print with a reasonable circulation and frequency is crucial. We are happy to take care of everything for you - from production through delivery of your mailings and catalogues:
  • Printing of your advertising materials: postcards, advertising letters, flyers, brochures, catalogues...
  • Postage optimization to achieve low postal charges
  • Lettershop works: Addressing, folding, enveloping, foiling
  • Worldwide mail delivery as bulk mail

Concept & Internationalization

In the future, many industries will only be likely to achieve resounding corporate success through the synthesis of a scalable business model and a consistent internationalization strategy. Mail order and sales concepts that are based on direct marketing are intrinsically scalable. The out-of-home market and the food industry are predestined for international market development due to their purchasing needs which are similar across most countries. We are happy to support you in the development and control of your mail order or your sales concept based on direct marketing. Moreover, we would love to help you implement your internationalization strategy:
  • Target group analyses, establishment of core target groups, planning of sales and earnings according to market segments
  • Worldwide search, selection and support of importers and fulfillment partners for your products
  • Mailing and catalogue development together with your direct marketing or advertising agency
  • Response analyses and derivation of optimization decisions concerning the factors target group and product range